Ferm Living
Ferm Living – Scandinavian design for a home with feeling, character and lasting value
Ferm Living stands for modern Scandinavian design that brings aesthetics, function and feeling into balance. The Copenhagen-based brand designs furniture, lighting, textiles and home accessories not as isolated design objects, but as part of a holistic approach to interiors. Ferm Living designs spaces around people – around everyday life, routines and change. The result is products that don't shout but create atmosphere: calm, warm, well thought-out and built to last.
Get to know Ferm Living – find out more about the following topics:
- The founding and history of Ferm Living
- Brand name & visual identity
- The design philosophy: holistic, calm, human
- Design process & creative core: design born of curiosity, craftsmanship and everyday life
- Sustainability at Ferm Living – responsibility you can see in everyday life
- The Ferm Living range
- The best-known Ferm Living collections
- Scandinavian design with a clear stance
- Frequently asked questions
1. The founding and history of Ferm Living
Ferm Living was founded in 2005 by Trine Andersen in Copenhagen. It all began with a personal moment: after moving house, Andersen was looking for wallpaper that met her design standards – modern, graphic and pared back in a Scandinavian way. When she couldn't find any, she designed her own patterns.
Step by step, these first designs grew into an interior brand with an international presence. The range grew organically – from wallpaper to accessories, furniture, lighting and textiles. Despite this growth, Ferm Living has stayed true to its original idea: design should come from real life and adapt to real homes.
Find out more about Ferm Living founder Trine Andersen: At home with Trine Andersen: inside the beautiful home of the Ferm Living founder
2. Brand name & visual identity
The Ferm Living brand name and its distinctive logo are closely linked to the personal story of founder Trine Andersen and her Danish roots.
Where the brand name comes from
The word "ferm" is a tribute to Trine Andersen's grandmother. It comes from the Danish expression "ferm på fingrene", which literally means "nimble-fingered" or "good with your hands". For Trine's grandmother, this was high praise for someone who could make things with particular skill and care, as Trine Andersen told Eatery Berlin in Germany. She chose the name as a guiding principle for her company, underlining its focus on quality and honest craftsmanship.
What the bird logo means
The bird in the logo has been the brand's central emblem since the beginning. Its origin goes back to an unusual event: before founding her company, Trine Andersen visited a fortune teller out of curiosity. In a vision, the fortune teller saw a little bird on a branch, unsure which way to fly.
The bird represents the moment of decision and the courage to find your own path in design. It symbolises freedom, creativity and turning your own vision into reality.
A new visual identity in 2025
In 2025, Ferm Living modernised its visual identity. The iconic bird was reinterpreted in a more abstract, minimalist form. The new design is simpler and recalls organic art forms, reflecting the brand's evolution towards timeless elegance and calm.
3. The design philosophy: holistic, calm, human
Ferm Living takes a holistic approach to design. Products are never designed in isolation, but always as part of a space and a mood. The aim is to create homes that feel natural – not staged, but authentic.
Typical features of Ferm Living's design language:
- clean, pared-back lines
- soft, organic shapes
- natural, tactile materials
- a calm, earthy colour palette
This combination gives the products a timeless quality. They are easy to combine in many ways, accompany you through different stages of life and create spaces that provide structure without feeling restrictive.
4. Design process & creative core: design born of curiosity, craftsmanship and everyday life
At Ferm Living, products are developed through the interplay between the design studio and the Style Lab. Every design starts with an idea or observation from everyday life – a need, a situation of use or a material that sparks curiosity. In the in-house design studio, these ideas are developed further, questioned and translated into a clear, functional form.
Materials, craftsmanship and a love of experimentation play a central role. Materials are researched in depth, surfaces are tested and proportions are adjusted until function and feeling are in balance. The process is deliberately open: the focus is not on the perfect object, but on a product that works in everyday life and has lasting emotional appeal.
This approach is complemented by the Style Lab and the concept of "The Home of Ferm Living" – a space designed as a real home where you can experience how the products work together. Here, the team tests how furniture ages, how light changes the mood and how spaces feel over the course of the day.
According to Lisbeth Raulund Breinhild, Head of Style Lab at Ferm Living, the aim is to create spaces that support rather than overwhelm – places that offer calm, leave room for personality and change along with life. At Ferm Living, design is therefore never created in isolation, but always in dialogue with the home.
Read the full interview with Lisbeth Raulund Breinhild here: The Home of Ferm Living: interview with Head of Style Lab Lisbeth
5. Sustainability at Ferm Living – responsibility you can see in everyday life
For many years, sustainability has been a central part of Ferm Living's brand identity, shaping design, product development and corporate management alike. Ferm Living sees itself as a design company with a responsibility to lead by example and to help people make conscious choices for a more sustainable future.
Longevity as the most important resource
For Ferm Living, durable design is the most important lever for reducing resource consumption and CO₂ emissions. Products are designed to be functional, timeless and usable for many years. Sustainability is firmly embedded in the design process, ensuring that the design and product teams continuously explore and develop more sustainable solutions.
Materials: carefully chosen, increasingly circular
Ferm Living works with materials such as wood, metal, glass, ceramics and textiles, placing great emphasis on durability and responsible sourcing. Wherever possible, the brand uses:
- recycled materials
- recyclable materials that can be returned to the material cycle at the end of their life
Materials are chosen not only for their look and feel, but also for how they can be used, cared for, recycled or reused.
Responsibility in production and the supply chain
Production takes place internationally in close collaboration with long-term partners. Products are made where specific craft skills and material expertise have long traditions:
- in Europe, for example for glass, metalwork and parts of the furniture production
- in Asia, particularly for ceramics and textiles that require specialised manufacturing techniques
The company is committed to acting in an environmentally and socially responsible way along the entire supply chain. The brand relies on:
- certifications and tests to ensure safe and fair working conditions
- long-standing supplier partnerships based on transparency, respect and shared values
This continuity builds trust and quality, and lays the foundation for continuous improvement.
Measurability & climate strategy
To reduce its environmental impact in a targeted way, Ferm Living uses a climate screening tool that records the CO₂ emissions of its entire product range. This allows measures to be taken where they will have the greatest effect.
As a participant in the UN Global Compact, Ferm Living reports on its progress every year, making its sustainability efforts transparent and verifiable.
6. The Ferm Living range
The Ferm Living range isn't organised around classic categories but around a holistic understanding of home. All products are developed to work together and are designed to be combined flexibly, helping you create spaces that feel calm, functional and personal.
Furniture – structure and a sense of comfort
Discover furniture
Ferm Living furniture is pared back, softly shaped and clearly proportioned. Sofas, armchairs, tables and shelving units create structure without dominating the room, and are designed as long-lasting companions through different stages of life.
Lighting – light as atmosphere
Discover lighting
Lights are seen as design elements that create atmosphere. Diffused light, balanced shapes and high-quality materials define the designs and make lighting an integral part of the interior.
Home accessories – expression in the details
Discover home accessories and decor
Accessories add deliberate accents. Vases, mirrors, bowls and storage solutions combine function with sculptural clarity, giving rooms character without overloading them.
Textiles & rugs – warmth and acoustics
Discover home textiles
Textiles complement furniture and architecture with softness, texture and restrained colours and patterns. Rugs, cushions and throws create visual calm and a homely sense of depth.
Kitchen & tableware – everyday aesthetics
Discover kitchen utensils
Dinnerware, glasses and kitchen accessories are designed for everyday use. They combine functionality with a timeless, pared-back aesthetic and turn daily rituals into mindful, special moments.
KIDS – design for children that grows with them
Discover the Kids collection
Ferm Living's KIDS range brings the brand's design approach to the children's room. Furniture, textiles and accessories are playful without being twee, and follow the same calm design language as the rest of the range. Natural materials, soft shapes and subtle colours create an environment that feels safe while leaving room for imagination. The products are designed to last and to accompany children through different stages of development.
7. The best-known Ferm Living collections
Some series perfectly illustrate the brand's signature style:
Plant Box – design as an open system
Discover the Plant Box series
What makes the Plant Box special is its versatility. What began as a planter has become a modular piece for the home that you can reinterpret again and again. The clean metal structure creates order without dictating how you use it – a symbol of flexible living.
Ripple – texture as an experience
Discover the Ripple series
The Ripple collection makes materials visible and tangible. The ribbed glass surface isn't merely decorative: it changes the light, the feel and the way you see the object. Each piece looks simple, yet gains depth and character through its texture.
Rico – softness as a design principle
Discover the Rico sofa
The Rico collection deliberately breaks with strict geometry. Generous volumes, organic lines and upholstered surfaces make comfort the central design element. What makes it special is the tension between sculptural presence and homely intimacy.
Pond – organic irregularity
Discover the Pond series
The Pond collection is inspired by natural forms. Its asymmetrical contours don't follow perfect geometry, which gives them a timeless, calm feel. What makes it special is the deliberate absence of symmetry.
Vuelta – light with an architectural edge
Discover the Vuelta series
The Vuelta collection translates architectural arches into lights. Its defining feature is the combination of clear form and warm light. The lights have presence without dominating – sculptural yet functional.
Desert – lightness for indoors and outdoors
Discover the Desert series
The Desert collection combines graphic metal frames with fabric surfaces. What sets it apart is its versatility: lightweight, stackable and suitable for different settings, without losing any of its design clarity.
Arum – balance in motion
Discover the Arum series
The Arum collection is defined by a balanced, almost floating design language. The tilted shade seems to be in motion and directs the light precisely – an interplay of tension and calm.
What makes Ferm Living's collections special is the clarity of their ideas. Each series distils design down to one central principle – versatility, materiality, softness or balance – and lets you experience exactly that.
8. Scandinavian design with a clear stance
Ferm Living stands for a home that doesn't try to impress, but touches you. For design that creates calm without being generic. For products that accompany everyday life and shape spaces where you truly feel at home. With its clear design language, responsible approach and emotional depth, Ferm Living epitomises modern Scandinavian living.
9. Frequently asked questions
What makes Ferm Living special?
Ferm Living stands for modern Scandinavian design that combines functionality, calm aesthetics and homeliness. The brand takes a holistic view of its products – as part of a home, not as isolated design objects.
Where does Ferm Living come from?
Ferm Living was founded in Copenhagen in 2005 and is deeply rooted in the Danish design tradition. Clean lines, natural materials and a timeless design language still define the brand today.
What does the name "Ferm Living" mean?
"Ferm" is a Danish word that roughly means skilful, clever or well made. Combined with "Living", it describes the brand's aim of creating well thought-out design for everyday life.
What does the bird in the Ferm Living logo mean?
The bird symbolises freedom, a change of perspective and movement. It reflects the brand's view of the home as something alive that changes with people and the stages of their lives.
What products does Ferm Living offer?
The range includes furniture, lighting, home accessories, textiles and rugs, as well as products for the kitchen, the table and outdoor spaces. All categories follow a consistent, calm design language.
Which Ferm Living collections are particularly well known?
The best-known series include Plant Box, Ripple, Rico, Pond, Arum, Vuelta and Desert. Each collection stands for a clear design idea, such as versatility, materiality or organic shapes.
Is Ferm Living sustainable?
Sustainability plays a central role. Ferm Living focuses on durable design, responsible choice of materials, recycled and recyclable materials, long-term supplier partnerships and measurable climate targets up to 2030.
Where does Ferm Living manufacture its products?
Ferm Living manufactures internationally with selected partners. Products are made where material expertise and craft know-how have long traditions – including in Europe and Asia.
Are Ferm Living products durable?
Yes. The products are deliberately timeless in design, well made and intended for long-term use. The aim is to create interiors that will stay with you for many years rather than follow trends.
Which interior style does Ferm Living suit?
Ferm Living is a particularly good fit for Scandinavian, minimalist and modern interiors, but it also works well with natural, contemporary or pared-back design concepts.
Are Ferm Living products easy to combine?
Yes. Colours, materials and shapes are coordinated so that products from different collections work harmoniously together – even when bought over several years.
Where can you buy Ferm Living?
You'll find a wide selection of Ferm Living products at Connox, including furniture, lighting and accessories in carefully curated design worlds.
