"Craft meets art. Function meets form. Material meets potential. That's Nordic tradition. And that's our heritage, which we cherish and preserve." & Tradition (formerly unique copenhagen) is more than that, though. The stated goal is to combine the values of solid craftsmanship with contemporary design.
The principles of quality are timeless. But the actuality of the design and the methods of production are always evolving. & Tradition wants to reshape, redefine and invent something new. To do this, at & Tradition uses and combines new materials, develops new techniques, breaks new ground in manufacturing and challenges the limits of function, form and materials.
& Tradition's collection includes not only design icons and undiscovered works by yesterday's design legends. Likewise, & Tradition also features new works by today's leading designers and tomorrow's young talent. Today's classics were once the avant-garde of the past - & Tradition aims to create creations that have the potential to become classics of the future.
The Danish company's perspective is global. That's why & Tradition looks for design talent beyond Denmark's national borders. Likewise, production facilities are not selected based on locality and places, but on the quality they offer. & Tradition markets its collection through an international network, but still remains rooted in Nordic tradition - because tradition is part of & Tradition's identity.
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