"Art meets craft. Form meets function. Material meets potential. That’s Nordic tradition. And this is our heritage that we cherish and maintain." But &Tradition (formerly unique copenhagen) has even more to offer. The aim is to combine the values of solid craftsmanship with contemporary design.
The principles of quality are timeless. But the freshness of design and the methods of production make progress, too. & Tradition would like to transform, to define and invent something new. For this purpose, &Tradition uses and combines new materials, new techniques are developed, new paths of production are being followed and the limits of the function, form and materials are being challenged.
The collection of &Tradition includes not only design icons and undiscovered works of the past legends. But &Tradition also offers new works of today's leading designers and young future talents. Today’s classics were the avant-garde of the past - &Tradition would like to create creations that have the potential of being classics in the future.
The Danish company thinks global. That's why &Tradition looks beyond the Danish borders in order to find design talents. Also the production sites aren’t being selected according to location and places, but according to the quality they offer. Although &Tradition marketed its collection via an international network, it is still rooted in the Nordic tradition - for tradition is an essential part of the identity of &Tradition.
Website of &Tradition