"Craft meets art. Function meets form. Material meets potential. That is Nordic tradition. And that is our heritage, which we cherish and preserve." & Tradition (formerly unique copenhagen) is even more. The declared aim is to combine the values of solid craftsmanship with contemporary design.
The principles of quality are timeless. But the actuality of design and the methods of production are constantly evolving. & Tradition wants to reshape, redefine and invent the new. To achieve this, & Tradition uses and combines new materials, develops new techniques, breaks new ground in production and challenges the limits of function, form and materials.
The collection of & Tradition not only includes design icons and undiscovered works of yesterday's design legends. & Tradition also offers new works by today's leading designers and tomorrow's young talents. Today's classics were once the avant-garde of the past - & Tradition aims to create creations that have the potential to become classics of the future.
The perspective of the Danish company is global. That is why & Tradition looks for design talent beyond the Danish borders. Similarly, production sites are not selected according to location and place, but according to the quality they offer. & Tradition markets its collection through an international network, but remains rooted in Nordic tradition - because tradition is part of the identity of & Tradition.
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