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&Tradition's goal is to bring something special into the lives of people. The company, which is based in Fredensborg, Denmark, specialises in the distribution and production of newly launched design classics.


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"Art meets craft. Form meets function. Material meets potential. That’s Nordic tradition. And this is our heritage that we cherish and maintain." But &Tradition (formerly unique copenhagen) has even more to offer. The aim is to combine the values of solid craftsmanship with contemporary design.

The principles of quality are timeless. But the freshness of design and the methods of production make progress, too. & Tradition would like to transform, to define and invent something new. To this end, &Tradition uses and combines new materials; new techniques are developed, new paths of production are followed and the limits of the function, form, and materials are challenged.

The collection of & Tradition not only includes the design icons and undiscovered works by the design legends of yesterday, but it also offers new works by today's leading designers and young talents of tomorrow. Today's classics once were the avant-garde of the past - & Tradition wants to create creations that have the potential to become classics of the future.

The Danish company thinks global. That's why &Tradition looks beyond the Danish borders in order to find design talents. The production sites aren’t selected according to location and places, but according to the quality they offer. Although &Tradition marketed its collection via an international network, it is still rooted in the Nordic tradition - for tradition is an essential part of the identity of &Tradition.

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