Iconic shapes and enormous recognition value: The Archetoys Car 1 by Magis is a model car, which also delights design enthusiasts.
The idea for the Archetoys collection from Floris Hovers was inspired by the thought of interior balance of working and playing. The designer searched for recognizable forms and colours, which would transform the motorized vehicles into unique pieces that are even recognizable when the style is reduced to the absolute minimum.
The Car 1 is such an archetypical object: The car appears in an iconic Three-Box-Design, which embosses the image of cars until today, even in drawings by children. Emotions, recognition value, nostalgia and sentimental feelings… all this is caught inside of the Archetoys Car 1 by Magis, which is the reason why it is much more than a children’s toy.
The Car 1 of the Magis Archetoys collection is handmade out of industrially produced materials. The ball bearing mounted wheels are made of nylon.