Magis Design

Magis - Archetoys Car 1

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Iconic shapes and enormous recognition value: The Archetoys Car 1 by Magis is a model car, which also delights design enthusiasts.

The idea for the Archetoys collection from Floris Hovers was inspired by the thought of interior balance of working and playing. The designer searched for recognizable forms and colours, which would transform the motorized vehicles into unique pieces that are even recognizable when the style is reduced to the absolute minimum.

The Car 1 is such an archetypical object: The car appears in an iconic Three-Box-Design, which embosses the image of cars until today, even in drawings by children. Emotions, recognition value, nostalgia and sentimental feelings… all this is caught inside of the Archetoys Car 1 by Magis, which is the reason why it is much more than a children’s toy.

The Car 1 of the Magis Archetoys collection is handmade out of industrially produced materials. The ball bearing mounted wheels are made of nylon.

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Item no. 125392
Questions about the product? Contact us!
Warning: Not suitable for children aged less than 36 months.Warning: Not suitable for children aged less than 36 months.
Material steel profiles, epoxy lacquered
Colour Green
Dimensions Height: 4.2 cm, Depth: 4.5 cm, Length: 15 cm
Weight 485 g (without packaging)
EAN 28050046404399
Design Floris Hovers
Category Toys
The designer Floris Hovers about the Archetoys collection  

The designer Floris Hovers about the Archetoys collection

What started as a desire to create my own model car became a serious design project. Looking at the timelessness of the designs, you could argue that no period or decade can be put on these designs, though there is an underlying sentiment towards past times.

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