„Good design will not be born by marketing but by designers”: The Jury of the iF product design award 2011 awarded again this year products with the famous iF seal of quality.
1.121 attendees out of 43 countries took part in the iF product design award 2011 and had 2.756 products evaluate by a international jury. 993 products were awarded with the product design award 2011. 50 of those will be awarded with the iF gold award at the first day of the CeBIT fair march 01st 2011.
In this year the jury struggled again for to find the perfect design quality out of 2.756 applications (2010: 2.486 applications out of 39 countries). At the same time the main attention was on the product identity of the single attendees – at this point the jury realized that a consequent brand management of many companies lead to a incisively product appearance. It’s an impulse in times of upsurge in which a design-awareness gets back into the focus.
General information about the iF-Award:
For more than fifty years, iF Industrie Forum Design e.V. has been located in the grounds of the Messe Hannover in Germany. A result of the 1953 "Sonderschau formgerechter Industrieerzeugnisse", the iF Industrie Forum Design e.V. was complemented in 2001 by the iF International Forum Design GmbH, which is responsible for all areas of business, and particularly for the renowned iF competitions
As an independent organization, iF has an important role as mediator between design and economy - a role that iF has fulfilled reliably and with the highest degree of integrity for many years. iF provides a fundamental contribution to the success of design services in an economic context and to the creation of public awareness of design.
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