The winners of the Red Dot Design Award 2011 have been named! And as different as the 18 admitted product groups were, a one trend has shown up in nearly every sector in the past years: again the number of participators increased comparing the last year, and also the internationality of the largest product design-competition was again expanded.
Several thousand high tech objects and idea-rich everyday objects out of more than 60 nations from Egypt to Cyprus could be honoured with the Red Dot Product Design Award 2011. Amongst them were also participators from Nepal and Belarus for the first time.
A whole total of 4,433 products were examined in a several-days process by the jury that consisted of 36 experts and also reached a never-before been width. Also this year, awards in three categories were given: beside the quality seal “red dot” for exceptional product design, the “honourable mention” for remarkable details solution was given. The highest design quality is recompensed with the rare award “red dot: best of the best”. Only 1.3 percent of all entries were honoured with this price.
More awards were only given to every fifth entered design; nearly 80 percent of all participators came away empty-handed. Ten new-comer talents could however enjoy the event: they have convinced with excellent works and were honoured with a special sponsorship in the “young professionals” programme. Red Dot sponsored the young designers with an award-package of a total value of 25,000 Euros. However, this deam came only true for every tenth registration.
The distinction of the prized takes place with the ceremonial award-giving event in July in a special frame. The awarding forms –traditionally in the noble Essen Aalto-Theatre, moderated by Prof. Dr. Peter Zec – the highlight of the this-year competition. The prized products are afterwards shown in a special exposition from the 5th July to the 1st August 2011 in the Essen red dot design museum on the world cultural heritage Zeche Zollverein.
Meanwhile, the products are examined in 18 different categories that include the whole product design broadband. For every single product category there are selected experts that judge the presentations. The results of the judgements finally reflect, in every category the future of the according sector regarding the design and the orientation for manufacturers and designers all over the world.
red dot: best of the best
The red dot: best of the best is given to pioneering designs and is the highest award one can win in this event. Only the best products of a category are honoured with this award.
The red dot is the award for the highest design quality. Only products that are clearly superior to comparable products because of their exceptional design are honoured with this quality seal by the jury.
To honour special details of a product, the red dot-experts jury offers honourable mention to the according products. Such a mention stands for extremely succeeded aspects of a product and wants to encourage the further development of the chosen design-direction.
red dot: design team of the year
The red dot awarding: design team of the year is a really special award one can present himself for. Since 1988, red dot chooses design teams that emboss worldwide markets because of continuous innovative shaping, every year. The list of the winning teams of the last years is read like a who’s who in the international design – amongst them renowned names like Apple, Nokia, Pininfarina, adidas, LG Electronics, BMW, Bose and Tupperware.