The hug tree for A di Alessi by the cartoonist and illustrator Massimo Giacon is a new interpretation of the classic porcelain figures. The precious and unique figure is hand-decorated and brought to life with a great love for detail.
With The hug tree Massimo Giacon created a modern porcelain Christmas figure, which impresses with its tender imagery and love for detail. If for a long time porcelain figures were considered obsolete and devoid of function, then works by Massimo Giacon endow them with a renewed brilliance.
As he moved along his career path, the cartoonist and illustrator Massimo Giacon ventured into the fascinating world of porcelain figures. In particular, he examined the sophisticated tradition of the European porcelain factories dating back to the eighteenth century. This led him to create modern, lovingly designed porcelain figures, which reflect the spirit of Christmas.