The brand "A di Alessi" represents the most democratic products of Alessi. The collection includes the most accessible and perceptible articles. Discover the collection...
Since 1921 - the foundation year of the foundry and metal factory of Giovanni Alessi Anghin - exists the company Alessi in Italy. In 1932 Giovannis son Carlo joined the company as a designer. At this time, Alessi moved from handicraft origins in favour of industrial production.
Already in the 50ies, international hotels, restaurants and airlines have been supplied with high quality metal products, like bread baskets, sugar bowls and fruit bowls. Designs such as the bread basket 826 (1948) or the sugar bowl 104 (1956), which are design classics today, arose at that time.
In 1945 Carlo Alessi became manager and designed in the same year his famous coffee set Bombé. Because of the shortness and the growing prices of nickel silver and brass started Alessi to use stainless steel and engaged famous designers, to stay competitive.
Carlos son, Alberto Alessi joined the familie company in July 1970. His three basic principles are: "There#s no product, which cant be improved with design" and "Design quality doesn't have anything to do with the price, and especially not with the typology of the object".
In the 70ies Alessi started to work on different product-lines and projects. Limited designs of signed series of famous, international designers and architects like Ettore Sottsass and Richard Sapper were the result.
Since 1983 Alessi produces the product line Officina Alessi, for which Alberto created e.g. the project "Tea and Coffee Piazza", for which eleven famous architects like Robert Venturi, Charles Jencks, Hans Hollein or Richard Meier designed limited tea- and coffee sets. Because of the once, as an advertising campaign, started "Tea and Coffee Piazza"-Project of the "Architektur en miniature" (Miniature architectures) got Alessi international acceptance as one of the leading agents of the postmodern design.
While the product line Officina Alessi concentrates on the production of limited series made of metal, centres the focus of the, at the end of the 80s published, "Twergi-Labels" of hardware of wood. Since 1991 centres the collection "Family follows fiction" on the typical, coltish plastic accessories like the bellied cookie box Mary Biscuit by Stefano Giovannoni or Alessandro Mendinis corksrew Anna G.
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