Magis - Italian design and international diversity
In 1976, Eugenio Perazza founded the Magis company, based in Motta di Livenza, near Venice. Magis sees itself as a kind of product publishing house, in which the differences between the languages and styles of international designers are consciously emphasized.
Magis is less of a production and manufacturing company, as selected specialists and suppliers are responsible for this. Eugenio Perazza's company is more about being able to react flexibly to the designers' ideas and thus to give them a certain degree of autonomy. Perazza does not miss the opportunity to participate directly and passionately in the creation process of the products.
In addition to seating objects and furniture, Magis offers a diverse and fresh collection of everyday objects from renowned designers such as Konstantin Grcic, Jasper Morrison, Michael Young, Stefano Giovannoni, Marc Newson, James Irvine and Karim Rashid.
Unlike Cappelini, Danese Milano, Flos, Kartell or Zanotta, Magis is not one of the traditional Italian companies of the 1950s and 60s that founded and shaped Italian design. However, it is in this very tradition and has been pursuing its own unmistakable path with an awareness of this heritage since 1976. Magis has focused above all on the materials plastic and metal, with which it is constantly creating new and innovative products.
The company's successful products include the well-known bar stool Bombo by Stefano Giovannoni (1997), the Bottle bottle shelf by Jasper Morrison (1994), the Chair One by Konstantin Grcic (2003) or the folding table and chair Aida by Richard Sapper (2002), to name but a few.
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