People work at the kitchen table and eat at the desk today. Things are becoming smaller, handier and faster, people are becoming more flexible and spontaneous. The things we are used to in life are changing, old behaviour patterns are dissolving. Consciousness and thought are adapting. New working conditions and communication habits change the demands we have on products, whose conventional uses have always been taken for granted. Daniel Lorch and Aidin Zimmermann face up to these developments with their brand L&Z. L&Z asks itself: How can a table, shelf or book remain plausible? Which new needs can be met?
The L&Z company, founded in Berlin in 2010, has the aim of launching products that take on this process intelligently, reacting to it and thereby having a simple production, material efficiency and being ergonomic but still keeping to high quality standards and beauty in regard to their design. Products that are, in a traditional and modern way, committed to the principles of functionality and high quality but which are still broken by irrational moments.
L&Z produces practical and affordable things that are enriched with a characteristic, subjective touch in the last processing step, strengthening their relationship to people who regard bare functionality just as unsatisfactory as only pure decoration.
Website of L&Z