The idea for Notabag came to Adnan Alicusic in a very casual situation: On the farmer’s market, he had packed his bag full but had to ride home on his bicycle. Then the fun started...
Alicusic had to ride his bicycle through city traffic with a heavy, dangling bag on the handlebars. And every cyclist knows what that means. So he needed a solution and this is when the Notabag took shape. After some months of developing prototypes and many tests with friend and fashion designer Ilaria Gregianin, Alicusic was successful in creating the innovative bag.
By the way: The foundation of Notabag was only possible because of a “kick starter” project. The very successful financing through crowdfunding shows that simple products such as bags can be reinvented.
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