Experimental Design from the Netherlands
Founded in 2012, the Principals is an experimental design studio based in Brooklyn, where the universal sense of miracles and usefulness are balanced. The focus of the studio is on small as well as large projects, which are designed to expand design understanding and to involve the environment.
The principals work together with a wide range of customers: from the design of rooms for well-known clothing brands, to design objects and interactive installations, to pavilions and tents for events and concerts. Their projects have received numerous awards and are well known by national and international architecture and design magazines such as NY Times, Metropolis Magazine, Huffington Post, Bloomberg Business Week and the Fast Company.
Website by The Principals