Typography design in the States of the 80s and 90s
Tibor Kalman was born in 1949 and died already in 1999. The native Hungarian was known by its editor-in-chief position at the Colors magazine by Benetton. In the 1980s and 1990s, Kalman was one of the most influential graphic designers in the United States of America.
In 1956, the native Hungarian from Budapest became a U.S. citizen, after having fled from the Soviet invasion of Hungary with his family. Kalman tried to become a journalist in New York City, but dropped out of school quite quickly. In the 1970s, Kalman worked at a small New York book store, which later became Barnes & Noble. Kalman finally rose to the position of a manager before founding his own design studio a few years later.
Graphic design for Colord & Benetton
In 1979, Tibor Kalman together with Carol Bokuniewicz and Liz Trovato launched the design studio M & Co., which developed an increasingly well reputation over the years and had many well-known customers.
In 1990, Kalman became editor-in-chief at the Colors magazine, which is part of the Benetton brand. Here, Tibor Kalman attracted some attention and rose to worldwide fame with the Benetton typical provocative campaigns.
After leaving the Colors magazine in 1995, Kalman re-opened M & Co. and continued to work there until his untimely death in 1999. This company is Kalman’s legacy. M & Co. still claims a good reputation in the fashion scene thanks to many renowned designers.