Pentagon Design


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Arni Aromaa & Sauli Suomela

Pentagon Design is an agency for industrial design in Helsinki. Founded in the year 1996 by the Finnish Arni Aromaa and Sauli Suomela. Their products do especially convince with their creative functionality.

After the studies at the University for Arts and Design in Helsinki, Suomela (*1969) and Aromaa (* 1971) founded the agency with a special focus on the shape of daily use objects and consumer goods. Since then, already many manufacturers have demanded their design-know-how, whereby things like fruit bowls, CD covers or wastepaper baskets were given a fresh and modern appearance.

After own statements, the ideas for Pentagon Design come out of an interplay of rationality and passion: a successful mixture with which the Arni Aromaa and Sauli Soumela even won the Red Dot Award in 2005 because of their sauna concept “Hot & Cool” in the area of the best design concept.

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